Shot for Design Hotels in Copenhagen, is Hasbro’s Play-Doh grown up. Bloom is the adult line, and Helle Mardahl brings her candy-coloured glass to meet it. Colour stacks, squishes and glows. Light passes through the objects, and nothing takes itself too seriously. Soft, tactile, playful, with a sense of touch in every frame.
Colour, material and a little mischief make it work for design, hospitality, lifestyle and social.












